Once you have identified the factors to consider when selecting a domain name, it’s time to start brainstorming ideas that align with your brand identity. Let’s now discuss some tips for brainstorming new domain name ideas that reflect your business’s unique brand and help establish a strong online presence.

When you or your team is brainstorming new, available domain name ideas, it’s important to keep your brand identity and niche in mind. Let’s go over a few tips to help you come up with available domain names that reflect your business and resonate with potential customers.

Identify your brand’s unique selling proposition (USP)

Your USP is what sets your business apart from competitors. Brainstorm new domain name ideas that reflect your USP and highlight what makes your business unique. One great way to find a memorable and meaningful domain name that is available is to use your USP as the foundation for your domain name. One extremely popular website domain example name was Amazon. Their USP is offering a wide selection of products and fast delivery, and they incorporated this into their domain name with the word “Amazon” which implies a large and diverse ecosystem.

Warby Parker, an online retailer for eyewear, uses its USP of affordable and fashionable eyewear as the foundation for its available domain name. The name Warby Parker is a combination of two characters from Jack Kerouac’s writings, which aligns with the company’s mission to offer trendy and unique eyewear at an affordable price point. The domain name is catchy, memorable, and reflects the brand’s identity and values.

Use keywords relevant to your business

Including relevant keywords in your domain name can help improve your website’s search engine optimization (SEO) and make it easier for potential customers to find your website. An example of a popular website that incorporates relevant keywords in its domain name is “WebMD.com”. This domain name includes the keyword “web” as well as “MD”, which stands for “medical doctor”. These keywords are highly relevant to the website’s focus on providing medical information and resources and likely contribute to its strong search engine rankings for relevant keywords.

Consider your target audience

Brainstorm domain name ideas that are relevant to your target audience and resonate with their interests and needs. When brainstorming domain name ideas for available domain names, keep your target audience in mind. If you’re targeting a younger audience, you might want to consider a more trendy or edgy domain name. Conversely, if your target audience is more conservative, you may want to opt for a more traditional domain name.

A popular website example that has successfully aligned its domain name with its target audience is Buzzfeed.com. The name itself suggests a vibrant and trendy platform that targets a younger audience. The website’s content is heavily focused on pop culture, entertainment, and current events, which resonate with the interests and needs of its target audience. The use of a catchy and relevant domain name has helped Buzzfeed.com build a strong brand identity and establish itself as a go-to source for millennial and Gen Z readers.

Make it memorable

A memorable domain name can help your business stand out in a crowded online marketplace. Consider using puns, alliteration, or rhymes to make your domain name more memorable.

One popular website example that uses a memorable domain name with puns and alliteration is “ShipStation”, a shipping and order fulfillment software company. The name plays on the word “ship” as a verb for sending out orders, while also including the alliterative “Station” to create a memorable and catchy name.

Keep it short and simple

A shorter domain name is easier to remember and type. Aim for a domain name that is easy to spell and easy to pronounce. A memorable domain name can help your business stand out in a crowded online marketplace. Consider using puns, alliteration, or rhymes to make your domain name more memorable.

A popular website example that aligns with these strategies is Etsy. Etsy is a global online marketplace that sells handmade and vintage items. The domain name is short, easy to spell and pronounce, and memorable. The name also has a whimsical and creative feel, which aligns with the brand’s identity and target audience. Additionally, the name incorporates a pun, as “Etsy” sounds like “et cetera,” which reinforces the brand’s message of offering a wide variety of unique and creative items.

Successful Domain Name Examples

In today’s digital age, establishing a strong online presence is essential for any business, and a key component of building a successful online brand is choosing the right domain name. The perfect domain name will play a crucial role in defining your brand identity and building trust with potential customers. Here are a few examples of successful companies that have used the points emphasized above:

Airbnb.com

Airbnb’s domain name reflects its unique selling proposition of providing affordable and comfortable lodging options around the world. The name is easy to remember and includes the keyword “bnb,” which is commonly associated with bed and breakfast accommodations.

DollarShaveClub.com

Dollar Shave Club’s domain name includes relevant keywords that reflect its niche in the men’s grooming industry. The name is simple, memorable, and resonates with its target audience of budget-conscious men.

OnePeloton.com

Peloton’s domain name reflects its unique selling proposition of providing at-home fitness options that feel like you’re part of a live class. The name is memorable and includes the keyword “peloton,” which is commonly associated with a group of cyclists racing together.

Grammarly.com

Grammarly’s domain name includes relevant keywords that reflect its niche in the writing and editing industry. The name is easy to remember and resonates with its target audience of writers and professionals who need help with their grammar and writing skills.

HubSpot.com

HubSpot’s domain name reflects their brand message of being a one-stop-shop for all inbound marketing needs. The name is simple, memorable, and easy to spell and pronounce.

Evernote.com

Evernote’s domain name is a combination of “ever” and “note,” which reflects their brand message of being a tool for note-taking and organization that is always available and accessible.

Uber.com

Uber’s domain name is short and easy to remember, which has contributed to the company’s success. The name itself is a play on the word “uber,” which means “top” or “super” in German, and has become synonymous with ride-sharing and transportation services.

Tesla.com

Tesla’s domain name is simple and memorable and reflects the company’s commitment to sustainable energy and innovation. The name itself is a tribute to Nikola Tesla, a pioneering inventor, and electrical engineer, and has helped establish the company as a leader in the electric vehicle industry.

By incorporating these tips into their domain branding strategies, these companies have successfully created domain names that reflect their brand identity, resonate with their target audience, and help establish a strong online presence.

Find an available keyword domain name at VPMDomains

By implementing the strategies above you can brainstorm domain name ideas that align with your brand identity and resonate with potential customers. A well-chosen domain name can help establish a strong online presence for your business and make it easier for customers to find and engage with your brand.

In our next post, we’ll discuss the importance of why building a strong online brand is essential for any business looking to succeed, along with a few tips to help build your brand with your new domain name.