How to Think of a Great Brand Name for Your Startup

VPM DomainsDomain News and Updates, Domains for Sale, Featured

How to Find a Brand Name for Your Business

How do you think of a great brand name for your business? The best brand names represent a big idea. For example, in ancient Greek religion ‘Nike’ was the ‘Goddess of Victory’, so for this sporting goods and apparel company, the name ‘Nike’ conveys that their brand is all about winning. ‘Google’ is a play on the term ‘Googol’, which is the number 1 followed by 100 zeros – a number of nearly incomprehensible size. Google initially chose this name to describe its original big vision, to organize all of the world’s information.

With over 300 million brands in the world today, you’ll probably have to come up with hundreds, if not thousands, of name ideas for your business before you can find one that hasn’t already been taken. And it’s ever-increasingly more difficult to find a meaningful, unique name that you can register in a top TLD, especially as a .com domain name.

/nām/ noun
a word or set of words by which a person, animal, place, or thing is known, addressed, or referred to.

So if you are struggling to come up with the perfect name for your start up business, how do you create a great brand name? First, decide what your company’s “big idea” is. Then, try one of these naming methods below to help you come up with a great name of your own that you can brand, and let the world know what your company is all about.

Types of Names to Define Your Brand

Eponymous: Eponymous is a fancy word used to describe something that is named after a person. A great example of an eponymous name used for branding is Tesla. In 2003 Martin Eberhard and Marc Tarpenning founded their electric car company, branding it as Tesla Motors as a tribute to inventor and electrical engineer Nikola Tesla. Tesla was an engineer and scientist known for designing the alternating-current (AC) electric system, which is the predominant electrical system used across the world today.

Descriptive: Descriptive names can tell exactly what your company does. Examples of descriptive names in branding are American Airlines and The Home Depot. These names can be generic, and are therefore harder to protect.

Acronymic : Acronyms are simply shorthand versions of descriptive names. Examples of acronymic names are KFC (Kentucky Fried Chicken) and GE (General Electric).

Suggestive: Suggestive names can derived from these three categories:

  • Real words – Find a real word that suggests the benefits your company provides, ex: the definition of Uber is “an outstanding or supreme example”. With over 300 million company’s in the world it is difficult to find a real word in the dictionary that has not been used or registered as a domain.
  • Composite words – Combine two or more real words into one composite name to describe what your company does, ex: FaceBook.
  • Invented words – Since is increasingly more difficult to find real words that haven’t already been used, companies can create their own unique word that could be easily remembered. To come up with an invented word for your brand, scramble, remove or add letters from a real word, ex: ex: Pinterest.

Associative: An associative name reflects the meaning of a word back to your brand. A great example of an associative name in branding is Amazon. Since the Amazon is the World’s largest river, Jeff Bezos selected this name for his online book store,, who’s original slogan was “Earth’s biggest bookstore”. Another example is SiriusXM, Sirius is “the brightest star in the night sky”, so naturally, you’ll find the biggest stars in entertainment on Sirius satellite radio.

Non English: Online super-shoe-store ‘Zappos’ derived its namesake from the Spanish word for shoes, zapatos, and ‘Lego’ is an abbreviation of the two Danish words “leg godt”, meaning “play well” in Danish.

Abstract: The word ‘Rolex‘ has no intrinsic meaning or definition and is now known only as being the name of a luxury watch manufacturer.

After you find your perfect new brand name, make sure you go the extra step to be sure your company name doesn’t haven’t any negative or adverse meanings in other countries.

Explore our unique, hand-picked brand & business names for sale along with a matching, premium domain name. Buy instantly for a fixed low price.

And again, and unfortunately, with over 300 million named brands (and growing) worldwide today, chances are the name has already been registered in the TLD of your choice. At we offer a variety of .com domain names for sale, including these suggestive, descriptive, and associative words below that we have registered in the .com TLD, and all domains for sale here are available for immediate transfer to your registrar:

  • BetHouse.comprobably the best .com domain for sports betting or casino gambling avalable
  • BoyMeetsGirl.comperfect domain name for a dating website, lifestyle or apparel brand
  • CashPrize.comdescriptive domain name for a cash prize sweepstakes, lottery or gambling website
  • – great name for a chat room community social app
  • – a play on the word ‘citizens’, awesome chatting domain name
  • – another great name for a new social app
  • – unique name for playing chess online and/or a chess game supply store
  • – compound domain name for selling cigars and smoking supplies
  • – excellent name for a social meeting place app
  • – perfect name for a women or girl’s social app or alternative dating site
  • – ideal home improvement domain name
  • – FinTech or financial domain name
  • – incredible compound domain name for lottery results and winnings
  • – one of a kind perfect domain name for a dating app
  • – intimate name for a new dating platform
  • – friendly domain name for a new social app
  • – eco friendly environmental name great for water conservation
  • – ideal domain name for a party supply store
  • – opportunistic penny stock market domain name
  • – playful domain name for a toy and doll store
  • – awesome domain name for a puppy training service
  • – descriptive name for a retail inventory app or stock price platform
  • – nectar of the Gods – perfect name for a wine club or wine accessory shop

When you’ve found the perfect domain name you want to invest in for your business, you want to make sure that the transaction process is safe and secure. This is why we use, the trusted leader in secure financial transactions worldwide, to ensure that all domain sale transactions go quickly, smoothly and securely. If you’ve found a brandable domain name here you would like to acquire for your business submit your offer for a domain name or view more premium domain names for sale here.

Promote Your Website with Targeted Keywords

Whether you’re starting a new website or looking to rebrand, the right domain name can make all the difference. And after you’ve found the perfect domain name for your website, you’ll need to generate traffic to it. While there are many ways to promote your website, one of the most effective ways to get eyeballs to your offering is through search engine optimization (SEO), and knowing how to choose keywords for SEO is an important tool you’ll need to master.

Browse our informational article on all aspects of optimizing domain names for search engine success.

Jonathan Bell Ted Talk